EDEKA GAINS POSITIONS IN THE GERMAN MARKET

Category: COMPANIES
Published on Tuesday, 28 October 2014 19:12
Written by José Alberto Gutiérrez Gutiérrez
Hits: 3510

 

The distribution market is also experiencing merger operations in Germany.

In this sense, the retailer Edeka has acquired the Kaiser supermarket chain from the Tengelmann group, in a transaction to be completed in June 2015.

 

 

 

 As recognized by the selling company, Kaiser is an operator too small to compete in a market dominated by large companies such as Lidl, Aldi, Metro and Rewe.

In this respect, the German competition authorities have recently expressed its concern because of these four firms (plus Edeka) accumulate 85% of the market.

"Unfortunately, we see no prospect of making our business profitable for ourselves", confirmed Karl-Erivan Haub, manager of Tengelmann.

 

 

The Kaiser brand has 451 stores and employs about 16,000 workers. Its turnover is around 1,800 million and accumulates a market share of 0.6% in Germany. The Edeka cooperative, which operates in around 11,600 stores with a turnover of 46,200 million euros in 2013, has also acquired the online subsidiary of Tengelmann  that manages the digital portals Plus.de and GartenXXL.de.

 

More information:

 

http://www.revistainforetail.com/noticiadet/edeka-gana-posiciones-en-el-mercado-aleman/3e00dc364d128452979c15823bb442b1