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From Lithuania to Spain, fruits and vegetables are being stored and prices are plummeting, with EU farmers losing almost a third of its market.

 

 

Six weeks after Moscow responded to the EU sanctions against banks and Russian companies, banning all imports of fresh produce from Europe, producers of fruit and vegetables all over the continent are starting to feel the effects.

 

 

Events, trade fairs and exhibitions in the fruit and vegetable sector represent an unique opportunity to stay informed about sector trends, meet clients, growers, exporters, importers, suppliers and competitors, promote their products, establish new business relationships, keep up to date with new advances and solutions for your business, discover new varieties of fruits and vegetables…

For this reason from Infovegetables.com we would like to inform you about the most important events for this year 2014 and next year 2015 as well as encourage you and your company to attend.

 

Calendar of events in the fruit and vegetable sector for 2014

 

FRUIT ATTRACTION (SPAIN)

In the city of Madrid, from the 15th to 17th October 2014 and organized by the organization for trade fairs of Madrid (IFEMA) and the Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants (FEPEX).

 

 

 

The distribution market is also experiencing merger operations in Germany.

In this sense, the retailer Edeka has acquired the Kaiser supermarket chain from the Tengelmann group, in a transaction to be completed in June 2015.

 

 

 

 

Today there are several research companies in the fruit and vegetable sector focus on improving pest resistance, get better productivity and quality of the products as well as the development of new high-quality varieties for being grown in both greenhouse and outdoors.

 

Here we present some of the most important.

 

My cubies snack cucumbers

 

My cubies is the snack cucumber with a surprising baby size that leaves no one indifferent.

With an approximate size between 8 and 11 cm and a weight, per fruit, at harvest maturity between 35 and 40 grams this cucumber is ideal for snacking.

 

 

 

My cubies snack cucumbers belong to the Quarto RZ F1 variety developed by the company Rijk Zwaan.

 

The Dutch agricultural productivity per hectare is 2.5 times higher than the European average, because of greenhouses of last generation like these Dutch farmers have been able to produce fruits, vegetables and flowers in a sustainable way.

 

CASI COOPERATIVE EXPORTS TO THE ASIAN MARKET

 

CASI was the Almerian fruit and vegetables cooperative that sold the most in 2013 with a turnover of 200 million euros.

 

Apart from being one of the most important Spanish horticultural cooperatives, in CASI they are totally aware of the need to expand their horizons and increase their market share exporting to new markets.

 

 

 

 

 

For this reason, CASI has already begun exporting tomatoes to China, mainly Hong Kong, and Dubai and they are also thinking about exporting to Brazil very soon.

 

In addition to this, for CASI the customer orientation is a key aspect, reason why its commercial strategy is focused on carrying out customized actions meeting their customers in their countries of origin. In this way, the CASI sales team carry out meetings with their clients all over the world showing them first hand the values that makes CASI tomato different from the rest, which has allowed them to establish themselves in the international market in an extraordinary way.

 

 If you are also planning to export to the Asian market, from Infovegetables.com we encourage you to know the key aspects to export fruit and vegetables to China.

 

Additional information:

http://www.freshplaza.es/article/80032/Espa%C3%B1a-CASI-exporta-sus-tomates-a-China-y-Dub%C3%A1i

http://www.casi.es/

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