Category: TOP NEWS
Published on Tuesday, 28 October 2014 16:52
Written by José Alberto Gutiérrez Gutiérrez
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Fruit and vegetables producing companies all over Europe are starting to look on China as a great opportunity to expand their markets.


For this reason I would like to make a few observations in relation to exporting to the Asiatic market.




Although there are huge opportunities in China, this country is one of the most complicated when sending product to them is the issue at stake.


Mainly there are six issues to have into consideration before exporting to China.


1.     Their quality standards are very high and sanctions for providing poor quality products could be serious.


The quality is the key for China. It is a market where the rules are very specific for the different varieties of fruits and vegetables with different standards of strength and sweetness.


2.     Procedures and administrative documents (product certificates, phytosanitary and tariff barriers…).


Your company must manage and process all the documents and certificates for the product export.This will be resolved through your customs agent and the client must handle import procedures to China. Although I recommend you to be careful because the Chinese government has imposed restrictions on the import of fruits and vegetables.


3.     Transport and logistic.


There is a long way from everywhere in Europe to China and you will be responsible for the shipment. Make sure you select the best way of transport and make everything absolutely clear on the contract with you Chinese partner in terms of responsibility.


4.     Insurance, credit and collection procedure.


According to the terms of the negotiation one of the parties, the importer or exporter will hire an international marine insurance. Apart from that, in many cases, companies that export to China cannot collect their money. Therefore banks that offer secure payment mechanisms are recommended.


5.     Government support.


The government of each country should give a hand to companies improving information about internationalization, developing marketing campaigns and institutional promotion as well as simplify administrative procedures. In the same way, governments should also promote the elimination of trade barriers (technical, sanitary, phytosanitary, tariff, etc.).


6.     Dimension of your business.


Experts recommend for those medium-sized enterprises (SME's) wishing to internationalize their business that the first thing they should do is to concentrate their financial efforts on restructuring their size. Besides having the appropriate dimension, companies wishing to internationalize their activities must also offer full guarantees of quality and traceability and sometimes adapt their products to the target market (new product introductions, nutritional studies, reports on the health benefits , etc.).


From we like to know your opinion and we encourage you to share your point of view about this interesting subject with us.


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