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From Lithuania to Spain, fruits and vegetables are being stored and prices are plummeting, with EU farmers losing almost a third of its market.



Six weeks after Moscow responded to the EU sanctions against banks and Russian companies, banning all imports of fresh produce from Europe, producers of fruit and vegetables all over the continent are starting to feel the effects.



Events, trade fairs and exhibitions in the fruit and vegetable sector represent an unique opportunity to stay informed about sector trends, meet clients, growers, exporters, importers, suppliers and competitors, promote their products, establish new business relationships, keep up to date with new advances and solutions for your business, discover new varieties of fruits and vegetables…

For this reason from Infovegetables.com we would like to inform you about the most important events for this year 2014 and next year 2015 as well as encourage you and your company to attend.


Calendar of events in the fruit and vegetable sector for 2014



In the city of Madrid, from the 15th to 17th October 2014 and organized by the organization for trade fairs of Madrid (IFEMA) and the Spanish Federation of Associations of Producers and Exporters of Fruits, Vegetables, Flowers and Live Plants (FEPEX).




The distribution market is also experiencing merger operations in Germany.

In this sense, the retailer Edeka has acquired the Kaiser supermarket chain from the Tengelmann group, in a transaction to be completed in June 2015.





Today there are several research companies in the fruit and vegetable sector focus on improving pest resistance, get better productivity and quality of the products as well as the development of new high-quality varieties for being grown in both greenhouse and outdoors.


Here we present some of the most important.


My cubies snack cucumbers


My cubies is the snack cucumber with a surprising baby size that leaves no one indifferent.

With an approximate size between 8 and 11 cm and a weight, per fruit, at harvest maturity between 35 and 40 grams this cucumber is ideal for snacking.




My cubies snack cucumbers belong to the Quarto RZ F1 variety developed by the company Rijk Zwaan.


The Dutch agricultural productivity per hectare is 2.5 times higher than the European average, because of greenhouses of last generation like these Dutch farmers have been able to produce fruits, vegetables and flowers in a sustainable way.





Fruit and vegetables producing companies all over Europe are starting to look on China as a great opportunity to expand their markets.


For this reason I would like to make a few observations in relation to exporting to the Asiatic market.




Although there are huge opportunities in China, this country is one of the most complicated when sending product to them is the issue at stake.


Mainly there are six issues to have into consideration before exporting to China.


1.     Their quality standards are very high and sanctions for providing poor quality products could be serious.


The quality is the key for China. It is a market where the rules are very specific for the different varieties of fruits and vegetables with different standards of strength and sweetness.


2.     Procedures and administrative documents (product certificates, phytosanitary and tariff barriers…).


Your company must manage and process all the documents and certificates for the product export.This will be resolved through your customs agent and the client must handle import procedures to China. Although I recommend you to be careful because the Chinese government has imposed restrictions on the import of fruits and vegetables.


3.     Transport and logistic.


There is a long way from everywhere in Europe to China and you will be responsible for the shipment. Make sure you select the best way of transport and make everything absolutely clear on the contract with you Chinese partner in terms of responsibility.


4.     Insurance, credit and collection procedure.


According to the terms of the negotiation one of the parties, the importer or exporter will hire an international marine insurance. Apart from that, in many cases, companies that export to China cannot collect their money. Therefore banks that offer secure payment mechanisms are recommended.


5.     Government support.


The government of each country should give a hand to companies improving information about internationalization, developing marketing campaigns and institutional promotion as well as simplify administrative procedures. In the same way, governments should also promote the elimination of trade barriers (technical, sanitary, phytosanitary, tariff, etc.).


6.     Dimension of your business.


Experts recommend for those medium-sized enterprises (SME's) wishing to internationalize their business that the first thing they should do is to concentrate their financial efforts on restructuring their size. Besides having the appropriate dimension, companies wishing to internationalize their activities must also offer full guarantees of quality and traceability and sometimes adapt their products to the target market (new product introductions, nutritional studies, reports on the health benefits , etc.).


From Infovegetables.com we like to know your opinion and we encourage you to share your point of view about this interesting subject with us.


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